First of all: I hope I don’t have to be my own client any time soon. Because yes, I am an absolute perfectionist—something I’ve been told is my Virgo placement expressing itself. Anyway… after almost a year of working on my personal rebrand, I can finally say that I love it. Bringing two different businesses under one umbrella wasn’t an easy task, but it’s a reflection of the world I want to create. Here, I want to share the ideas and visuals behind my brand:

The colors
Through the colors, I wanted to embrace both light and dark tones, representing the full spectrum of life. We have bright days, but we can also find ourselves in darker places, depending on what we go through. This duality is what makes life… life. We wouldn’t have the light without the dark, and vice versa. I wanted my branding to serve as a gentle reminder that both sides are part of our world.

The deep sea & air
In my work—whether in branding or with AIRE—I dive deep. Deep into the topic, with the goal of bringing it to life in its full colors. On the branding side, I explore the person behind the brand, ask meaningful questions, and read between the lines. I sense the energy of each project and translate it into colors and visual elements.

With AIRE, I invite clients to look inward, into places they may have been hesitant to explore. I want them to feel seen, in all their complexity, while also expanding their horizons and offering a fresh perspective. Often, this process brings hidden aspects to light, transforming them into something new and empowering.

Water is also an element I always feel deeply connected to, aswell as air, the invisible. Both are part of my brand. 

Fictional world
With my brand, I wanted to create a design that fully reflects my vision—how my world would look if I could build it in a 3D space. Chrome elements, modern lines, and minimalistic shapes combine to create a clean yet powerful aura, reflecting both clarity and depth.

Floating elements
I love the abstract idea of floating stone elements. They evoke the unseen universe, where stones seem to float effortlessly, reminding us that everything is energy and in motion. And of course: Its aligning with AIRE, wich means Air in english. 

Stone elements
If I ever have an office, I imagine it with light beige marble tables paired with chrome chairs and accents. The soft beige tones create a gentle, feminine atmosphere, while the stone itself conveys strength and authenticity. It’s a space that feels both elegant and grounded, balancing delicacy with resilience.

AIRE Logo
The design of Aire is the perfect presentation of the world I work with – subtle, invisible. I wanted to convey that visually.